Co-Project Managed Project Runway Season 18 key art campaign with creative agency Icon Arts. Managed working relationship between creative agency, media agency and Bravo stakeholders to execute and deliver. For each placement on the media plan, we delivered a unique piece of creative creating a vibrant and eye-catching campaign that was different in every placement a consumer saw our ads but created a cohesive and unified look across the campaign. Placements included NYC 2-sheets and bus kings, 30 Rockefeller Lobby Mural, Cable Entertainment Board, Employee Registration Window, Comcast Concourse, LA Billboards and BravoCon venue designs. Art was adapted for digital distribution and social use.
Agency: Icon Arts
Bravo Creative Team:
Creative Director: Marcello La Ferla, Sr. Multiplatform Designer: Heeseo Choi, Sr. Multiplatform Designer: Martin Schluter
Project Manager: Petra de Matran
